IT’S BIGGER THAN HIP-HOP

During his youth, Jürgen spent time at his father’s store and gained knowledge about the ingredients, durability, quality and opacity of his father’s paints. But Jürgen also had a passion for hip-hop music and muscle cars. He could often be found behind the turntables of local clubs. The hip-hop scene brought Jürgen into contact with urban artists. Close friendships developed, and soon after, the first 1210 cans rotated into his parents’ paint store. With the industrial branch at its very beginning, Jürgen and the most prominent urban artists developed the first prototypes of optimized spray cans without mixing balls that created sharp edges with less spray mist. Jürgen’s groundbreaking ideas helped to establish the start of the urban art movement.

ART DOESN'T KNOW STEREOTYPES

The road to urban art culture as it’s known today wasn’t always an easy one to travel. Early on, society viewed urban art as an act of vandalism. Therefore, the urban art street movement worked hard to establish urban art as an acceptable form of art. MOLOTOW™ contributed to this movement when opening the first urban art exhibition at the K–31 Gallery in 2004. With more than 1,000 visitors, the opening was not only a great success; it also built a new stage for international urban artists and their underestimated artwork. This exhibition united art collectors and artists under one message—art doesn’t know stereotypes.